Hyde Park Barracks website wins MAPDA 2020 award
The Museums Australia Publication Design Awards (MAPDA) were conceived in the early 1990s as an initiative of two CAMA Board members in emulation of the established American Alliance of Museums (AAM) program. The first awards were held in 1994 in Perth, Western Australia.
The award was in the Project website category:
Visual design is clean and sharp. The use of contemporary portrait photography for hero images brings a visceral human element that draws you in and creates a strong atmosphere. Clear hierarchy and structure deftly combines a digital experience of stories from the barracks alongside utility information about planning a visit and ticket sales. Visitor reviews provides good social proof and a sense of what to expect. Overall very easy to navigate and explore.
MAPDA awards 2020
The Hyde Park Barracks re-opening campaign was also a finalist in this year's awards under the Exhibition Branding category.